Building a watch list from your own life

The best stock research I've done this year took 20 minutes and no
spreadsheet.

I just wrote down everything I actually use.

Someone asked me today how to build a watch list without relying on
tips, YouTube, or somebody else's conviction.

Fair question. Tips are how you end up holding something you can't
defend at 3am.

Here's the exercise I gave him. It comes from a book called The World's
Simplest Stock Picking Strategy by Edward Ryan. Two-hour read.

Step 1: For one week, write down every product and service you actually
use. Not what you admire. What you touch.

Mine: Maps. YouTube. Gmail. WhatsApp. Instagram. Netflix. Singapore
Airlines. DBS. Duolingo.

Step 2: Score each one on four things.

✅ How often do you use it?
✅ Would you notice if it vanished tomorrow?
✅ How easily could you replace it?
✅ Do you feel anything about it?

Step 3: The highest scores become your watch list.

Not your buy list. Your watch list.

That list is your circle of competence, and you built it by living
rather than researching. You already understand why those businesses
work — you're the reason they work.

Valuation and entry timing come after. But you can't value a business
you don't understand, and you cannot hold one through a 30% drawdown on
someone else's conviction.

What's the one product you use every day that you'd genuinely hate to
live without?

Click here to get a copy of the template I used to build this watchlist from your own life.