I Didn’t “Start a Business.” I Just Sent a Few Texts.
For over two years, I’ve been flirting with the idea of starting a Stock Options mentorship program.
Flirting.
Not committing.
I had results. Real ones.
I genuinely believed what I learned could help others generate income more confidently.
Yet for the past six months, it stayed exactly where most “great ideas” go to die:
inside my head.
In my imagination, the outcomes were glorious.
In reality, nothing happened.
The Annual Lie We Tell Ourselves
As the new year rolled in, I sat down to write my 2026 goals.
And there it was again.
“Start a business.”
It’s been on my list for years.
Same font. Same ambition. Same inaction.
That’s when it hit me:
I wasn’t stuck because I didn’t know how.
I was stuck because I refused to start.
Every entrepreneur I admire (Ali Abdaal, Noah Kogan, Chris Do…), keeps repeating the same boring, uncomfortable truth:
They’re not necessarily smarter.
They just act faster.
They have a bias toward action.
So I Did the Least Sexy Thing Possible
I decided to follow their advice to “just start.”
Which meant not doing the things I usually hide behind.
- ❌ No buying a new domain
- ❌ No registering a company
- ❌ No fancy landing page
- ❌ No logo, no branding, no Canva marathon
Instead, I did something terrifyingly simple.
I made an offer.
I texted a few friends who might genuinely benefit.
Explained what I was thinking.
No hype. No pressure.
Just: “Hey, this is something I’m exploring.”
What Happened Next Shocked Me
Two friends signed up.
One more is in the pipeline.
Just like that—
I was… in business.
No launch.
No announcement post.
No “coming soon” page.
Even better?
I realized I actually have more to teach than I gave myself credit for.
That confidence boost alone was worth starting.
What I Learned This Week:
1. “What if I’m not ready?”
Be aware of the The Readiness Trap. Readiness is a lie we tell ourselves to feel productive without being vulnerable.
As Noah Kogan says powerfully in his book “Million Dollar Weekend” - “NOW! Not HOW”
2. “Not another scammy investment guru!”
There will always be skeptics.
Mel Robbins tackled it perfectly in her book “Let them”.
“Let them” think what they want.
Then intentionally choose “let me” focus on what I can control.
3. “What if nobody signs up?”
I am running an experiment here, not fantasies.
Starting isn’t a life sentence.
There is no failure in experiments - We either succeed or learn.
Data = Clarity.
Final Thought
If you’ve been sitting on an idea for years—
Maybe you don’t need more preparation.
Maybe you just need to send the text.
Because momentum doesn’t come from thinking.
It comes from starting.